Medium

Warren Laine-Naida

Warren Laine-Naida

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Mar 18

Stop Optimizing SEO for Robots. Start Designing for Humans.

Every search query is a person trying to finish something. Your website’s job is to help them do it.

Stop Optimizing SEO for Robots. Start Designing for Humans.

Warren Laine-Naida

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Mar 4

Keeping Your Walled Garden Flourishing Yet Accessible Too

The platforms you rely on are brilliant. Just make sure you own the soil underneath them.

Keeping Your Walled Garden Flourishing Yet Accessible Too

Warren Laine-Naida

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Feb 16

From Rankings to Discovery: The Quiet Evolution of SEO Philosophy

Search engine optimization used to be simple. Not easy - but simple:

From Rankings to Discovery: The Quiet Evolution of SEO Philosophy

Warren Laine-Naida

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Jan 6

Ikigai SEO: Why Your Content Deserves to Exist (Not Just Rank)

I’ve been doing SEO long enough to watch the industry go through more than a few identity crises.

Ikigai SEO: Why Your Content Deserves to Exist (Not Just Rank)

Warren Laine-Naida

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Jul 6, 2025

Beyond Algorithms: Using AI to Enhance Audience-First SEO

Combining SEO and AI is transforming how we create content — it must serve not only search engines and algorithms, but also real audiences…

AI-generated image of Allan, our eager AI intern.

Warren Laine-Naida

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Jul 4, 2023

Why Being Found is Not Meant to be Easy

Photo by Rumman Amin on Unsplash

Why Being Found is Not Meant to be Easy

Warren Laine-Naida

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May 15, 2021

A Wrinkle in the Glass

This is a short excerpt from the third part of The University Club trilogy which is now available on amazon. wrinkleintheglass.info

A Wrinkle in the Glass

Warren Laine-Naida

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Aug 7, 2020

Not Now Katherine

The sequel to “The University Club — A Campus Affair” Warren Laine-Naida

Not Now Katherine

Warren Laine-Naida

Warren Laine-Naida

Author. Teacher. Web Guy. Currently in Germany. Before the web I was a Chef. You can find me on twitter/X @warrenlnaida and @artinchocolate

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